On results requires a series of actions for it to be completed successfully, that is, at a profit! One of these actions is related to the structural organization of the project, with the design of each stage of the sales process to be followed by the team. This drawing is […]
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Commercial strategies will only be successful when the company is aware of its customers’ buying behavior. Based on this understanding. Cross selling and up selling actions can be include in sales planning . These are strategies that help increase sales and revenue for companies, update the customer experience and add […]
For a sales executive is between 6 and 9 months. Sales ramp-up is the time it takes for the executive to be ready to receive of his target. It is common to create a target escalation during the ramp-up phase, for example: 1st month: of target 2nd month: target 3rd […]
In the hand is worth two in the bush, right? Bringing it to B2B marketing and sales , this is more or less what Philip Kotler meant when he said that acquiring a new customer costs between 5 and 7 times more than retaining them. After all, customer loyalty is […]
Approaching the lead by phone means, most of the time, making the first contact with that potential customer; therefore, this moment is crucial to define the next steps of the process. For this, the most important thing at this moment is to pay attention to two points: keeping the lead […]
Preferences and criteria, it would be difficult to meet all the demands of the total market without a direction in offers, messages and experiences. Want to know more about it? Keep reading the article and learn everything about market segmentation, from concept to practice. Learn what it is, why it’s […]
If you’ve never had contact with Google ADS or the ad platform within the company, you probably have to wonder and mistakenly think “I bet investing in ads on Google is too expensive”. However, know that you are wrong! One of the main advantages that advertising on Google brings you […]
Maybe this word is not familiar, but surely you must have already practiced . When you are choosing a name for your dog, cat, parrot or even plants and cars, you are practicing naming, that is, naming something or someone. But in the world of communication and marketing , the […]
Powerful search engine Black Hat practices can bring results in the beginning, but it is not maintained in the long term, because Google can easily identify it and punish your site for it. Furthermore, Black Hat can bring a poor experience for the user who is genuinely interested in what […]
Google My Business is another one of Google’s tools and it is very powerful! The main function of Google My Business is to register your brand on Google, so that you can be seen, both by people who search for your business, and also be found from the region where […]