One of the book’s key implications for marketing is the importance of understanding the fast, intuitive thinking of System 1. Marketers can leverage this system to capture consumers’ attention and generate emotional responses. By understanding the mental shortcuts and stereotypes us by System 1, marketers can design messages and advertising […]
In the world of marketing and sales, data-driven decision making is critical to achieving business success. Metrics, or key performance indicators (KPIs), play a vital role in this process. These measurement tools allow us to evaluate the performance. Of our strategies and activities, identify areas for improvement, and make inform […]
In his groundbreaking book Thinking, Fast, Slow, psychologist and economist Daniel Kahneman explores how our minds make decisions and how two systems of thinking—one fast and intuitive and the other slow and deliberative—influence our everyday choices. This book provides us with a deep understanding of the cognitive biases and mental […]
Customer Retention Rate: Measures the company’s ability to retain its customers over time. This metric is calculat by dividing the number of customers who remain loyal to the company in a given period by the total number of customers at the beginning of that period. A high retention rate indicates […]
Organize your findings into a structured, well-documented report. Include an introduction, a description of the competitors analyzed, a detailed analysis of their strengths and weaknesses, evaluated marketing and sales strategies, key takeaways, and strategic recommendations. Be sure to support your conclusions with concrete data and relevant examples. In the report, […]
Although many people think that conducting a competitive analysis is an easy task, in my experience, it can become a nightmare if you are not meticulous in gathering information and organized in analyzing the elements you want to study. A good competitive report is crucial to understanding the competitive landscape […]
Recommendations and testimonials are a powerful tool to support your personal brand on LinkIn. Ask your past clients, colleagues, and supervisors to provide recommendations bas on their experience working with you. These authentic and positive testimonials can build trust and cribility for your profile. Recommendations act as social proof of […]
In today’s digital age, social media plays a vital role in promoting and developing one’s personal brand. When it comes to the world of sales and commerce, LinkedIn has established itself as the leading platform for building professional connections, generating business leads, and boosting one’s personal brand. In this post, […]
