While A/B testing provides valuable insights, behavioral segmentation techniques offer a more nuanced approach to understanding user behavior. By employing these methods, you’ll gain a deeper understanding of your audience and their motivations. Start by combining demographic profiling with psychographic analysis to create detailed customer personas. These profiles will help […]
You’ve likely heard about the importance of analyzing user behavior, but are you confident your agency is leveraging the most effective techniques? From user journey mapping to behavioral segmentation, there’s a wealth of strategies at your disposal. However, not all approaches are created equal, and what works for one business […]
In the spring of 2018, few email marketers escaped the global panic over the GDPR . Many brands feared that the rules would “kill” their contact base, and they ended up losing a significant portion of their mailing lists. Here are the results of the Litmus study : 24% of […]
In today’s world, the management of logs and system information is very important. Especially for system and network administrators who must always be aware of the status of servers and different devices. This is where the Syslog Server service comes in and can help you have all this information in […]
AI has evolved from a fantastical notion to a game-changer for digital marketers today. It’s become the secret engine driving personalized ads, predictive analytics, customer experiences, and much more. In this article, we’ll break down what AI means for digital marketing, examples of its use, challenges and tools (not just ChatGPT!), […]
Near18%businesses fail within the first year of their existence. There are many reasons for this – economic problems and external factors. Atough competition, lack of demand. Etc. However, the root of all problems lies at the very beginning, when entrepreneurs choose a niche for the future business. If you are […]
An important trend in 2023 was also an increase in the share of business formats (forums, conferences, technology exhibitions, etc.) in the total volumeIvestment in the event services sector has seen significant growth in 2023 and is expect to continue to increase in 2024. This growth is driven by two […]
are a great tool for solving various marketing tasks. In this case study, we will look at three different series of targeted emails created for specific purposes using different approaches to segmentation and personalization. The campaigns pursue different goals: engaging new users, reactivating inactive readers, and collecting valuable product feedback. […]
