Note that Prospect Relationship Management or PRM concerns the management of a company’s prospect relationship . It refers to the strategy, approach, techniques and tools implemented by the company to transform suspects into prospects and prospects into customers. What are the benefits for a company of managing its prospects? Seducing […]
B2B success today depends on a deep understanding of the customer journey and the ability to deliver a seamless, personalized experience at every stage. Frontline marketing is the key to achieving this. Frontline marketing teams are on the front lines of interacting with buyers and collecting valuable data on their […]
A marketing strategy is by definition a set of rules for a company’s conduct in contact with customers using various mia. It is optimiz in such a way as to increase sales, build a loyal customer base, strengthen specific aspects of a brand’s image or increase its recognition . It […]
