When you’re trying to build a relationship with your prospects through telemarketing , one of the most important steps in the process is scheduling a follow-up call after your initial contact.
On average, 80% of sales require around 5 follow-ups after the initial interaction, this means you’ll need to stay active with your prospects if you want to ensure you don’t miss out on any potential sales .
Maintaining regular contact with a prospect can be difficult . Between your own schedule, your clients’ schedules, and the busy schedules of decision-makers, managing multiple accounts can be a challenge. But don’t worry, in this article, we’ll walk you through some actionable steps to help you manage your follow-ups more effectively.
Get involved!
Have you identified a prospect who is accurate mobile phone number list interested in your offer? It’s crucial to schedule a follow-up to keep the momentum going in your conversation! Make sure you get their agreement to set a specific date and time that works for both of you. Ask them when would be a good time to continue the conversation and write down the details for your next call.
It’s important to be specific when confirming the date and time because it seals the commitment and makes your prospect less likely to miss your next call . Scheduling a follow-up call also gives the prospect time to reflect on your conversation, communicate with their business partners or superiors, and synthesize their requests.
During your next interaction, you will be able to determine whether your prospect wants to move forward or if they have additional thoughts and concerns to share.
Send your reminder
Have you started scheduling a good number providing you access to remarketing audiences of follow-up calls? That’s a good sign, it means you’re making progress with your telemarketing campaigns! Now that you’ve booked your slots, your mission is to make sure they actually happen by minimizing any potential “no shows . ”
In fact, it is good practice to send a reminder to your contact at least 24 hours before your appointment. This allows you to see if he is still available for the call and to remind him when it will take place.
These reminders are always useful to send because they help you better organize yourself in case of cancellation. This will save you time by sparing yourself the interminable wait of a prospect who forgot your call.
An email , or even a simple SMS will be enough to politely remind your prospect when your appointment will take place. By doing so, you should increase the chances that your prospect will answer your call.
Be on time
Once you have confirmed the fax database follow-up and sent a reminder to your contact, it is important that you are on time and do not let them down.
Being late for your phone appointment or making your prospect wait too long sends a clear message that you lack dedication and respect for their time. By doing so, you are likely to seriously compromise your chances of converting during the call. Also, it will be much harder for you to schedule a second call with this prospect.
Punctuality is very important because it shows that you value your prospect and respect the time they set aside for you.
Things to avoid
Never make a follow-up call with a prospect without preparation, you risk wasting their time and yours. It is important to remember the prospect’s activity and the specifics of their company to be able to communicate effectively with them during the exchange. This will allow you to better understand their needs and smooth interactions .
Set a goal . Think about what you want to get out of the call, this will help you prepare some talking points in advance. The more you do this preparatory work, the easier it will be to develop a quality business relationship and maximize your chances of converting your prospect into a customer.
Monopolizing the floor during a follow-up call is also a bad idea. To get a full understanding of their needs , give your prospect plenty of time to express themselves. While you may have important questions to ask, it’s important to actively listen and give them space during the conversation.
For this type of call to be effective, both parties need to be able to contribute in a balanced way. Taking up all the speaking time is a sure way to miss out on your potential client’s concerns and questions.
Conclusion
Follow-up calls are essential in a sales process . Often, they are scheduled during the first cold calls to potential prospects. If you skip this step, you will miss the opportunity to create a strong connection with your future business partner.
By implementing some of the tips listed above, we hope you’ll understand the importance of incorporating follow-up calls into your campaigns.
If you would like more tips on how to make your follow-up calls a success or if you are looking for a solution to outsource this task , do not hesitate to contact us . We are specialized in customer relationship management and can help you optimize your sales process by making follow-up calls with your prospects. Contact us now and let’s discover together how to boost your sales actions!
