Note that Prospect Relationship Management or PRM concerns the management of a company’s prospect relationship . It refers to the strategy, approach, techniques and tools implemented by the company to transform suspects into prospects and prospects into customers.
What are the benefits for a company of managing its prospects?
Seducing the prospect and converting him into a customer are among the main objectives of a company. To do this, it carries out what are called prospecting actions.
So, you might be wondering why follow up with your prospects . Of course, the answer may seem obvious, because the better you know your prospects, the better you will be able to understand and
therefore respond to their issues
By offering them a service or product that matches their needs, you will have a better chance of retaining their attention. However, this action requires optimizing exchanges with your contacts to create an authentic and quality recent mobile phone number lead relationship. This is what explains the usefulness of PRM.
Unlike CRM which allows you to manage your relationships with the customer , PRM is a valuable tool for managing your prospects. It is therefore a subset of CRM. These two tools are nevertheless interdependent.
In concrete terms, CRM is a tool to manage your customer relationship. PRM , on the other hand, focuses on finding and maintaining the relationship with your prospects. Working with this tool therefore allows you to Thiết kế giao diện thân thiện với người dùng focus your efforts on your contacts, their signs of engagement and their conversion into customers . It gives you the opportunity to adopt a more selective approach in your marketing efforts. Indeed,
it is more obvious to target contacts
Magileads is moving in this direction by offering a PRM and a base of 20 million btob prospects . The platform’s PRM offers a strategy for automating your follow-up actions through nurturing loops , showing you the number aleart news of follow-ups already made by email, the time the prospect spent on your website and the number of follow-ups made by telephone. All the information on your prospects is available there: name, company, email, landline or mobile phone, contact function, location, sector of activity or even LinkedIn profile link.
Your salespeople will therefore be able to more easily transform your prospects into customers.
