Marketing is the key to success – from finding the right customers to increasing your profits, the right marketing will boost your business. The world of marketing is expanding every year, and the availability of new methods, tactics, and theories can be both exciting and confusing. The most effective marketing approach is an informed one. But with such a wide variety of books on the subject, you may not know where to start.
To do this, we have conducted a review of the top titles and compiled a list of the best marketing books. This list includes books by marketers and elite business executives. At the end of this article, you will be able to select the most relevant marketing books for your needs.
We have grouped the titles into the following subject areas:
General Marketing
Entrepreneurs
Consumers
New brands and growth
Copy – Editorial
Social media and branding
Technology and developers
Factors we considered when making this list:
The most important factor to consider when choosing a practical marketing book is its relevance and suitability to the reader’s personal goals. In this regard, the following 4 criteria have been taken into account:
Based on the application of these selection criteria
We have chosen the following titles by subject area.
General Marketing
#1 Building a StoryBrand – Our top pick. As CEO of Storybrand, Donald Miller knows the ins and outs of the industry better than anyone. His book provides a complete and clear roadmap to business success through his “StoryBranding” technique, a model that has brought success to millions of people. Miller has boiled down the seven elements of marketing success and teaches you how to achieve each item on that list.
Relevant to you if:
You want an interesting title, no matter your experience level.
You need help building a strong and cohesive brand
Do you prefer direct messages?
#2 Sales secrets
Brandon Bornancin has put together a diverse anthology of the most successful sales experts from many fields. This book contains clear strategies and tools from leading marketers and entrepreneurs and is an excellent guide to refer to repeatedly.
Relevant to you if:
You prefer resources based on actions, rather than theory.
You want a wide variety of tools and tips for choosing those tools.
You want an interesting title, no matter your experience level.
