If you found this search, it is very likely that you sell through WhatsApp, and you are interested in improving or increasing your sales through this channel. That is why in this blog we have gathered the best strategies to potentially increase your sales through WhatsApp.
If you don’t know how to sell on WhatsApp , you can visit our article in which we give some tips and recommendations and then come back to this one. Now let’s get started.
WhatsApp, is it really a viable channel for selling?
Of course! And if you don’t believe me, here are these statistics. According to Statista , in 2020 the app had a significant whatsapp blasting growth in users, reaching a total of two billion monthly active users worldwide, thus becoming the most popular messaging app in the world. WHAT!
Well, WhatsApp has become a promising channel for entrepreneurs, business owners and, above all, consumers, allowing them to create closer relationships through this app.
And if you still have doubts, a German study revealed that 63% of users use WhatsApp daily, having a huge advantage over apps like Tik tok or Instagram. That’s right, so if by chance you only sell through these two social networks mentioned above, you should try adding WhatsApp to your sales channels.
But hey, if you want to know the most important WhatsApp statistics, we leave you this article so you can delve deeper into it.
Strategies for selling via WhatsApp
Now that you know why continuing to sell on WhatsApp is very important and functional for your business, we will teach you the best strategies to sell on WhatsApp.
1. Set up your account for WhatsApp Business:
Using the WhatsApp business app benefits you for a lot of reasons, but among the main ones is that it helps you make your business more formal in front of your clients and also offers you tools that the regular version doesn’t have, such as: labels to categorize conversations, quick responses, among others.
2. Prepare offers and coupons.
It allows you to attract and retain your customers. If your customers come to you via WhatsApp, you can offer them exclusive benefits for purchasing through WhatsApp, such as product pre-sales, seasonal discounts, updates, etc. This will depend on the product or service you offer.
3. Provide quality content to your customers.
DON’T EVEN THINK ABOUT SPAMMING WITH YOUR DISCOUNTS OR PROMOTIONS! If not, your customers 7 sms marketing best practices to grow your database will think you are intrusive and annoying, it is better to send them some tips on how to use your product, recommendations that they can apply to get the most out of your service, and support your customers when they ask for it.
4. Take advantage of all the multimedia formats that WhatsApp offers.
The platform allows you to upload photos, videos, audios, and now the wonderful and fun stickers, which helps you create dynamic content that attracts them and makes them buy, also remember to use the stickers as long as they are a complement to give another touch to your message.
5. Create campaigns that direct your Leads directly to WhatsApp:
Don’t worry! These campaigns are available on Facebook and Instagram and you can manage them from Facebook Ads Manager. It’s very easy to create them; you can choose to promote a post you’ve already published or create some specifically for the campaign. Remember that your CTA button must be on WhatsApp so that deb directory your leads go directly to WhatsApp and not Messenger.
FACT: I was interested in buying from a store a while ago, which I found through a Facebook group. However, contacting them was a bit tedious. I had to find the store owner’s personal Facebook page and write to her so she could send me the phone number and give me all the information about the product. The thing is, the process seemed long and tedious, so I decided not to buy from that store. DON’T DO THIS! Direct your customers directly to your WhatsApp business number and provide the information quickly and easily.
And finally, a BONUS…
6. Hire a CRM like LEADSALES
It allows you to connect very easily through the Whatsapp QR code, and offers you the ability to organize your conversations into sales funnels, which makes it easier for you and your sales team to respond quickly and easily to all your customers, as well as provide better service. Would you like to learn more about Leadsales? SCHEDULE YOUR COMPLETELY FREE DEMO !
