Whether you’re new to sending SMS campaigns or are a seasoned pro, the only way to check how your SMS marketing campaign is performing is by tracking it and measuring its return on investment (ROI).
By measuring the performance of your promotional SMS messages, you can make improvements in future campaigns and understand your customers’ preferences.
But before sending
Messages you should have an idea of what you want to Tips for calculating achieve with each campaign.
A successful campaign should help you achieve the goals you have in mind. So where should you start?
The best place to start is with your contact details. The foundation for a successful SMS campaign is getting your recipients’ numbers right. The fewer errors your details contain, the higher your delivery rate will be.
To find your delivery rate, use the following formula:
Number of messages delivered total messages sent x 100 delivery rate.
A low number would indicate that you should consider conducting a data audit before the next campaign.
A higher delivery rate should also lead to an improvement list of a complete list of unit cell phone number in your campaign’s email open rate, so the next step is to track performance.
Sales
If you’re looking for something a little more sophisticated and how often should you blog want to track sales and revenue, you can use what are called UTM parameters. These are a small piece of additional information that appears at the end of your URL and can be it numbers customized to your company’s tracking structure. This tracking is often done in marketing emails, but can be applied in a similar way to URLs. To learn more about how to use UTM parameters, read this article from Google.
