We share recommendations on how to design a website footer so that it is useful for users and attracts their attention.
We make accents
The footer should visually contrast with the special database main background so that users can easily find it. At the same time, it is important that it fits organically into the overall design concept and matches the style of the project.
Here are some tips on how to make a footer for a website so that it looks like an integral part, and not like an alien element. For effective highlighting, you can use more saturated shades of the main color palette. For example, if the main background is yellow, the footer can be made in a darker, saturated version of the same color. This will create the necessary contrast, while the design will look organic. Contrast can be achieved not only through color, but also with the help of textures, gradients or geometric shapes.
An alternative approach is to use thematic images that reflect the specifics of the site. These can be background patterns related to the theme of the project, photographs or illustrations.
Place animation elements in the footer
Well-chosen animation is an effective tool for directing visitors’ attention to important elements, such as a newsletter subscription form, contact information, or links to key sections. Using animated elements in the footer significantly increases the interactivity of the resource. This can be a smooth appearance of social network icons when scrolling the page or a change in the color of buttons when hovering over them.
Animation increases the likelihood of performing a target action, which can have a positive effect on conversion. But it is important that it is appropriate and does not overload the page. Too active or numerous animation effects can distract from the main content and even irritate users. Therefore, the key to success is the thoughtfulness of each animated element.
Use readable fonts
Prefer readable font sizes, even if the amount mazava aminao ve ny vidiny of information seems excessive. Instead of reducing it, review the content and remove less important links or data.
Pay special attention to the color contrast between the text and the background. Even if you use a small font, a well-chosen color combination will significantly improve readability.
Remember that readability is a key factor in design. Choosing the right font size and color scheme will not only improve the user experience. But also increase the effectiveness of the information placed in the footer.
Leave some space
The more “air” around elements, the easier aol email list it is for the user to focus on key aspects. Structuring the content in the footer with thematic headings and logical blocks makes navigation and finding the necessary data much easier.
Moreover, this advice will be useful not only for those who are interested in how to make a website footer. It is applicable to the entire resource as a whole. A sufficient amount of free space significantly improves usability. Making the perception of information more comfortable for visitors.
Thoughtful placement of useful links is the key to effective communication with the client. Clear organization of content allows the user to quickly find the data they are interested in, without wasting time browsing irrelevant sections.
Particular attention should be paid to adapting the footer for mobile devices. Optimizing the design for different screens will ensure correct display and ease of use regardless of the type of gadget.
Place a call to action
The main task of the footer is to extend the user’s interaction with the web resource. Placing a call to action in this area opens up additional opportunities to increase conversion.
A well-formulated Call-to-Action not only holds the visitor’s attention, but also stimulates him to perform the target action, potentially turning him into a client. This is a time-tested technique that is successfully used by many leading web resources.
An effective footer CTA might include an invitation to subscribe to a newsletter. Register submit an application, or proceed to purchase. The key is that it should fit seamlessly into the design, be noticeable, but not intrusive.
