What is the influence of the CNIL in commercial prospecting?

It is an independent administrative authority responsible for the protection of personal data in France. The CNIL or National Commission for Information Technology and Liberties carries out checks at company level to verify the compliance of their actions with the GDPR . It ensures that digitalization and digital technology do not infringe on human identity, privacy and individual freom.

Regulate: it supports managers in their digital projects. It is call upon for all projects relating to the protection of personal data (draft law, defense and public security). In order to simplify the formalities for common requests, the CNIL

has establish simplifi standards

Protect: it helps citizens exercise their rights (access to files and data concerning them, receipt and processing of complaints). It supports the delegates appoint by companies for data protection.
Control: it controls computer processing in companies. It verifies respect for individual freom, but also the security of the information system.

Sanction: if it finds a breach of the provisions relating to the GDPR, after a formal notice, the CNIL can impose sanctions ranging from a  buy telemarketing lead fine to a legal measure (referr to the competent court, referr to the public prosecutor

buy telemarketing lead

 

In this case, generally speaking, the application of the GDPR and the existence of the CNIL do not change the rules on commercial prospecting. However, there are basic principles to respect:

For professionals or BtoB , the manager must be inform in advance that his email address will be us for prospecting purposes. He also has a right of opposition. On the other hand, generic professional addresses (contact details of legal entities) are not subject to the right of opposition. The subject of the prospecting must remain in TikTok 및 인플루언서 마케팅: 초보자 가이드   accordance with the profession of the person being approach.
Data transfer
Sometimes these data are transmitt between business partners. The CNIL reminds that companies that carry out commercial prospecting on databases collect by another company must obtain the free

and specific consent of Internet users before

Under these conditions, any organization that holds contact details and wishes to share them with other organizations in order to carry out prospecting, regardless of the channels us, must first comply with the following measures:

Partners who solicit individuals must give them the right to object. They must also indicate the origin of their sources.
These elements of information  aleart news on the processing of personal data must be provid to the person concern.

Personal data cannot be transmitt outside the European Union (according to the European directive of October 24, 1995) if the destination country does not offer an appropriate level of protection.  Beyond  adopt guarantee legislation; it is up to the judicial courts to sanction breaches.

The CNIL supervises commercial prospecting. It ensures good commercial canvassing practice by: verifying the nature and origin of the data; supervising the contract with subcontractors; and informing the persons concern.

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