It is true that this is a controversial title for an article that will focus on the virtues of SMS, but there are many companies today that question the effectiveness of the SMS channel for sending communications to their customers. Well-designed SMS campaigns have a return of approximately 45% according to different studies and that is not surprising, since all mobile devices can receive text messages and we are practically always on them.
Reasons why SMS campaigns are said not to work
1. Because SMS are not read
It’s true that there are other channels like WhatsApp list of iceland cell phone number Business that are generating a lot of interest. We all like to chat on channels we already know and WhatsApp is the queen app for chatting with friends and family. So why not do it with our favorite brands?
However, SMS remains the preferred medium. In November alone, more than 30 million text messages are sent in Spain. Its use is 2.5 times the volume of messages sent in the previous month. And every year, this number only increases. Which means that SMS messages are read. Otherwise, no company would send mass SMS messages .
2. Because they are not sent at the right time
You need to be clear about when is the best time to send an SMS campaign . And to do so, there are two options. The first, carry out sending tests to see when our clients are most receptive to reading and taking action on our text messages. The second, consult the study that indicates that the best day to send campaigns is Wednesday . Although, there are some variations depending on the industry.
3. Because I don’t have space to say what I want to say
It is not a visual communication, it is true, but it benefits of automating sms sending through a simple apl is clear, concise and direct. It is better to synthesize and get to the point to get the desired return. And, if you still want to have more space to better transmit your content, you can always resort to SMS Landing pages where you will enjoy the effectiveness of SMS while being able to direct your clients to a specific landing page.
7 Tricks You Should Know to Boost Your SMS Campaigns
Your customer data must be up deb directory to date in order to create targeted SMS campaigns based on different criteria.
Be clear about your goal.
This will help you focus your efforts and narrow down your message. Some examples:
Sell more
Attract traffic to the website
Awareness
Keeping your customers informed
Recover abandoned carts
Segment your database
Add customization
Make your customers feel unique and special even though they are receiving mass communication.
Generates urgency
Make it clear that your offer or message has concrete validity, this will help generate more conversions.
Take care of your calls to action
This is the key moment to convince your customers to take the action you want. Be direct and clear. Ensure consistency between the call to action and what they will find next.
