Nowadays, companies still spend tons of money on their (online) mia content in the hope that it will go viral and that massive groups of people will talk about their brands. A well-known successful viral is, for example, the video ‘The Man Your Man Could Smell Like’ by the brand Old Spice. This video shows a former NFL rugby player who, with his upper body expos, directly addresses the viewer about the benefits of Old Spice care products, while he continuously goes from one extravagant (romantic) setting to the next.
Although I am now using a YouTube video as an example
blog articles or even entire websites can also go viral . But to what extent can you actually speak of certain mia content ‘ going viral ‘? In this article I will discuss what is wrong with the term viral and what a better alternative concept is for viral mia . At the end of the article I will explain how you (as a marketer) can apply this knowlge in practice yourself.
Viral marketing assumes a passive overseas data attitude of consumers towards mia messages. The assumption is that individuals can become “infect” by a certain mia expression. When a person becomes infect, he or she passes on the marketing message to others within his or her social network, who in turn become infect again. The spread of viral content thus grows exponentially.
A better alternative to Viral
As a critical response to the term viral , an alternative concept has been coin, and is now increasingly us to explain the wider distribution of mia content on the Internet: spreadable mia. Spreadable mia , or spreadability , refers to the potential of mia to be spread (Jenkins, Ford & Green, 2013).
Where the viral mia concept assumes a passive attitude of users, according to the spreadable mia concept , mia on the internet spread through the active agency of the average mia user (Jenkins, Ford & Green, 2013). Instead of Wéi en Call Center erstellen: Éischt Schrëtt mia being distribut on the internet , mia circulate on the internet through the sharing, spreading, creating and/or remixing of mia by users.
Not only is the concept of spreadable aleart news mia useful to include in your online marketing strategy , but it also helps, for example, to adjust certain expectations regarding the distribution.
