So what is YMYL? YMYL stands for. This is how Google refers to websites and content that have legal, financial, medical, or safety implications for visitors. These topics could seriously impact a person’s health, well-being, or finances. Some examples of YMYL pages.
Current news and events
News on important topics such as international events, business, politics, science, technology, etc. Citizenship, Government and Law: This is important information to maintain a citizen’s understanding, such as information about voting, government agencies, organizations, social services and legal issues.
Financial advice or information related
to investing, taxes, loans, banking or insurance (especially websites that allow users to make purchases or transactions online) Health and safety: Provide advice or information about medical issues, medications, hospitals or emergency procedures, etc. Other: Other topics related to fitness, nutrition, real estate information, choosing a school, finding a job, etc. For example, the Verywell Family website – a place to support users throughout pregnancy and parenthood. These are important types of content that have an impact on people’s lives, so Google places a lot of emphasis on expertise, authoritativeness, and trustworthiness (EAT).
According to Google
YMYL pages can impact: The person who is directly viewing or using the content People influenced by who viewed the content A person or groups of people affected by the actions of those who viewed the content Methods to improve EEAT for marketer’s website 1. Create high quality content A brand’s website should provide useful content updated 2024 mobile phone number lead and prioritize user needs. This means that the content should answer questions, give advice and make readers feel satisfied.
Factors that ensure the content on the website
according to Google’s suggestions: Original Misy zavatra manakana anao tsy hisoratra anarana Useful for users Written by humans and made for humans Regularly audit content to ensure it is useful and has a high EEAT. Content can become outdated quickly. Therefore, marketers need to regularly audit their website to ensure that it is up to date. Focus on factors such as statistics, links, and SEO strategy. Create new content that meets the growing needs of users.
Provide author information and demonstrate
transparency In fact, the About section cz leads helps users understand which brand’s products/services this website refers to, thereby increasing users’ awareness of that brand. In addition, the brand’s website also needs to mention the author’s biography to show their role, name and reputation in the field. WebMD clearly displays the author’s name and work on the website. Brands can hire experts and reputable people in the field to increase the brand’s credibility in the hearts of users and Google’s reviews.
