As a salesperson , you have probably already heard of telephone prospecting (or telemarketing in English). Unfortunately, this practice is often criticized and sometimes even ignored in companies’ marketing strategies .
Yet it could be one of your most valuable preconceived ideas tools for discovering new markets and growing your business .
In this article, we’ll explore the 10 most common myths about cold calling in 2023. We’ll show you why these misconceptions are largely false and how telemarketing can (really) work for your business.
“Telemarketing is endless conversations!”
Many customers have a negative perception of telephone prospecting.
They feel like the operators are talking to them non-stop, repeating a pre-recorded speech until they give in to a sale or an appointment.
However, this approach is not at all representative of effective telephone prospecting. Telemarketing professionals know that a two-way conversation is essential for success.
Flooding the prospect with information does not work and can even be seen as disrespectful.
True cold calling involves listening to the prospect, understanding their needs, and answering their questions while delivering your pitch. A quality conversation allows you to create a healthy, lasting relationship with your prospect.
This way you maximize the chances that he will remember you in the future.
“Impromptu and irrelevant calls…”
When you hear the word “telemarketing,” it can immediately conjure up images of unsolicited calls and scammers trying to get your credit card number or CPF account.
Although these telephone scams tarnish the reputation of the profession, it is important to know that telemarketing is today one of the most effective methods for generating new business opportunities .
At LUNYK , we are a quality-driven cold calling company . We make sure to create a clear and accurate profile of your target audience in order to acquire relevant data throughout the process. This method allows us to obtain convincing results during our campaigns . The data we use is sifted to obtain specific types of businesses, of different sizes with specific markets and geographic locations.
We place great importance on establishing a warm and personalized contact with each interlocutor. We understand the importance of creating a natural and engaging conversation , without sacrificing the quality of communication . Our goal: to have unique interactions with almost all of our callers. Our customer -centric approach allows us to maximize results while providing a pleasant and personalized experience .
“Anyone can start a telemarketing campaign or team!”
If you are considering implementing a telemarketing campaign for your business, it is important to understand that it can be more complex than you might think. While it is easy to find a team to develop a telemarketing campaign, without the necessary knowledge and experience, the results may be disappointing.
Some people think that setting up an internal campaign using a simple script and contacts found on Google or LinkedIn is enough . But the reality is quite different.
When creating a telemarketing updated 2024 mobile phone number data campaign, you need to consider many factors such as cost, time, data, personnel, qualification, management, and legislation. Without an experienced team , it can be difficult to meet all of these requirements.
That’s why many businesses, both small and large, choose to outsource their cold calling to a service provider . By outsourcing, you avoid having to hire your own team of call center operators while placing your campaign in the hands of professionals with experience in various markets and industries.
By doing this, your campaign will definitely have better yields and results .
Ultimately, outsourcing can save you time, money and energy, while providing you with superior results.
“Telemarketing is just a numbers game!”
Many people view telemarketing as simply a matter of quantity . They think that by calling as many people as possible, as quickly as possible, they will generate more leads .
However, this approach is not always the most effective. While having a large database of prospects is essential, this does not mean that you should try to contact them all as quickly as possible and focus only on quick wins .
Every prospect is unique and has their own needs and goals. Some people may be ready to set up an appointment on the first call, while others will need more persuasion and follow-up. If you only think short-term , you risk missing out on many quality long-term business opportunities and limiting your business’s growth potential .
The key to success in telemarketing is to treat each prospect with the same level of attention , patience, and persistence. By making the most of each interaction, you can achieve more effective results on a telemarketing campaign. In short, it is important not to focus solely on the quantity , but rather on the quality of interactions with prospects.
“Telemarketing is only useful for low-value offers or products.”
Many people mistakenly believe that specify how the influencer will share performance telemarketing is only effective for low-value offers .
But did you know that cold calling can help close multi-million dollar deals? All you need is the right approach.
The beauty of telemarketing is that there is no time limit to close a deal. If some people claim that cold calling doesn’t work for high-value offers, it’s simply because they may have given up after a few attempts.
The key to closing those big deals using telemarketing is persistence . You must maintain your engagement by following your prospect ’s agenda , while continually assessing their interest and providing additional information as needed.
But remember the golden rule : don’t be too pushy.
Large companies often have to go through different channels and gather information before making a decision. This is especially true when it comes to decisions involving contracts worth thousands of euros. Patience and persistence are therefore essential qualities to secure high-value deals through your telemarketing campaign. With the right approach and a dose of determination, you can be sure to ” close ” good opportunities through your telemarketing strategy .
“Telemarketing is about pushing sales!”
Have you ever received fax database a sales phone call and felt like the company was trying to pressure you into buying something you weren’t ready to buy? You’re not alone.
Unfortunately, these intrusive sales tactics are common in the telemarketing field , which has caused the practice to get a bad reputation.
Although most telemarketing companies focus on B2C , intrusive behavior can also occur in B2B . However, it is important to note that not all telemarketing companies are the same, and many professionals in the industry take a customer-oriented approach.
At LUNYK , we focus on building strong, lasting business relationships , rather than a quick sale . Our approach is based on empathy and understanding the needs of our interlocutors . That’s why we encourage our operators to personalize their speech to each client , rather than just reading a standard script .
“Teleoperators read a script robotically…”
The robotic, monotonous scripting that is often associated with call centers has never been effective – at least not in serious businesses .
At LUNYK , we believe that phone interactions should be warm , personalized , and professional . For this reason, we don’t just give our operators a simple script—we provide them with guides that help them shape their conversation according to each customer’s specific needs.
These guides contain essential information for each step of the call, including opening the dialogue, developing the conversation, potential objections, arguments to put forward as well as key information to collect from the prospect.
However, we encourage our agents to personalize these guides so they can add their own touch to create a unique and memorable conversation with each prospect.
Giving operators the freedom to modify these aspects helps us to significantly improve our call performance .
“Telemarketing is obsolete!”
Some people argue that telemarketing has become obsolete in today’s era.
It is true that the advent of social media and digital marketing have significantly affected the profession. However, this does not mean that more traditional methods are no longer effective.
Take acquiring new customers for example . While digital marketing may seem like an enticing option, it can be a long and laborious process.
On the other hand, cold calling allows you to directly contact your prospects almost instantly. This way, you can bypass the waiting phase and have to hope that your prospects will engage with you.
While most businesses rely on reactive marketing by posting social media content , blog posts, infographics, and videos, cold calling is proactive . You are directly involved in actively seeking new business opportunities and can accelerate the customer acquisition process .
“Telemarketing is an aggressive tactic.”
While some businesses still believe that a “hard sell” strategy is the most effective method when it comes to cold calling , experts know that the key to success lies in the value you provide to your customers and prospects .
To ensure a positive experience , it is important to provide them with quality interaction . This involves using positive language and demonstrating active and sincere listening.
On the other hand, using aggressive sales tactics and being dishonest or manipulative in your prospecting is not only annoying to your prospects, it is also detrimental to your bottom line and professional reputation.
It’s important to remember that times have changed, and the “hard sell” is now considered one of the least popular techniques in cold calling.
In short, to ensure the success of your campaign, it is essential to create positive and quality interactions with your prospects, by offering them added value and an exceptional customer experience .
“Anyone can do telemarketing!”
Telemarketing may seem like a simple task – picking up a phone and contacting prospects. But let’s be honest, it’s not as easy as it seems.
Results are not guaranteed for everyone. To be an expert in this field takes years of training and experience . And it can take a long time to reach that level.
This is where outsourcing comes in . Many companies opt for this option to avoid wasting time and resources on training and experience.
By outsourcing your cold calling, you can focus on your business and let the experts take care of the rest. You will receive interested and qualified contacts without having to go through all the steps.
But be careful, it is important to choose the right telemarketing company to get a satisfactory return on investment. Remember the saying: “You get what you pay for”.
Don’t choose the cheapest option, as this can result in a loss of your investment or a disappointing return on investment. Investing in a quality telemarketing company can help you achieve your business goals faster and more effectively.