One of the biggest headaches for all of us who work in marketing is choosing the best time to send a campaign. Whether it’s via SMS , email or WhatsApp . Our concern is that our communications are seen, read and converted, and to do so we carry out huge amounts of testing.
Testing and subsequent analysis are key to being able to prove when our audience is most receptive and when we can send them our campaigns. If we detect a successful pattern, we only have to repeat it to continue enjoying a good ROI . The moment the data is not favorable, we will repeat the exercise.
However, at SMSpubli we want to make this task easier and save you from spending a lot of your time. Therefore, we have analysed our clients’ SMS sendings and have seen some common patterns. These can help you start to consider the best time to send your SMS campaign.
When to send your SMS campaign
Our study reveals that the preferred time slot for list of iran cell phone number sending SMS is between 10 and 11 in the morning . More than 12 million SMS are sent in those 60 minutes. This means twice as many messages are sent compared to the second most popular time slot, between 11 and 12 noon.
This data fits perfectly with what we confirmed in a previous analysis. We saw that the best day to send an SMS marketing campaign is Wednesday .
The morning is the most active time slot. It is the most used to carry out campaigns, with more than 26 million SMS between 9 and 12. On the other hand, the afternoon is the period in which fewer messages are sent. However, there is a brief upturn between 8 and 9 pm . With a total of more than 5 million text messages sent. Companies seek to impact users during those hours when they are most receptive and even most attentive to their mobile phone.
The industries that send the most bulk SMS are those retail, the king of sms communications related to leisure and retail activities, which add up to more than 7 million messages . Some examples of what they send are:
Promotions
Marketing campaigns
Purchase Reminders
Order management
But they are not the only businesses that carry out deb directory more communications in the early hours of the day. Companies dedicated to education or the automotive industry join this podium. They carry out a total of almost 2 million communications by SMS.
Leisure and retail, the sectors that send the most in the morning
Looking at the next busiest hour, 11am, the legal and financial sectors come out on top, sending 1 million text messages . However, companies in the retail and education sectors remain the most active, with campaigns exceeding 1.5 million in retail and 1.2 million in the education industry.
Afternoons are the time to send your SMS campaign in Automotive and Retail
On the other hand, the leader in shipments in the 8pm slot is the automotive sector with 1 million shipments. Examples of the most common shipments.
