The retail sector is the king of SMS communications. Last year alone, they sent more than 150 million text messages to their customers, making them the industry that makes the most use of this communication channel. Far behind are other sectors such as the financial sector, with more than 60 million mass SMS messages ; and the health sector , with nearly 20 million messages sent , according to data provided by the mobile communication service provider, SMS Publi .
Sectors that send the most SMS throughout the year
SMS, despite being considered a tool of the past, is a list of finland cell phone number channel increasingly used by companies due to its high opening rate, 98% , since they are read within 3 minutes of being received. For this reason, businesses continue to trust them and it is expected that advertising investment through this channel will continue to grow in the coming years.
Although the retail sector is the most loyal to this type of communication, companies dedicated to the financial industry, marketing agencies, software platforms and the health sector round out the top 5 businesses that send the most text messages throughout the year.
Retail, the most active in SMS
The sales sector is one of the most active when it comes to SMS campaigns, not only because they send messages aimed at increasing sales, but they also use them to inform about order and delivery management, confirm stock replenishments or even send invitations to events, such as the opening of a new store.
Finance, transactional messaging
Another very different use is that of companies dedicated to finance. Their objective is to send messages related to transactions, such as payment confirmations or proposals for deferrals, or to manage an account, confirming identity or reminding about upcoming payments. All of this represents more than 15% of all SMS sent.
Marketing, in search of effectiveness
In the marketing field, promotional and acquisition 12 tips for writing good sms marketing texts campaigns are the most common and account for almost 10% of all messages sent . This type of business seeks effectiveness and achieves this with SMS thanks to the fact that 33% of users. Trespond to the calls to action included in the messages .
Software, security and trust
For software platforms. SMS is the perfect channel to canada email lead send one-time codes, remind forgotten passwords, report unwanted account access. Tor warn about scheduled maintenance sessions. All of these represent 9% of all messages delivered .
Health, confirming appointments
And the sector related to health and self-care focuses on sending appointment reminders and managing the centres’ agendas. However, communications such as prescription end notices, personal care advice or public health alerts are becoming increasingly popular. All of these account for more than 7% of the SMS sent.
What does 2024 hold for mobile communications?
SMS communications are still the order of the day. As mobile messaging has a much greater impact than other, more saturated channels. This is the main reason why all kinds of companies are betting on this way of contacting their customers.
