Mobile devices have long surpassed desktop computer systems when it comes to browsing the Internet. When considering how many households and businesses utilize full-sized computer systems, this is quite an astounding feat.
It’s the heavy use of mobile technology that has changed the way many businesses promote their content online. The results gave way to rich media advertising for these small hand-held devices.
Rich media goes beyond simple two-dimensional graphics for advertising. It can be more of an interactive system giving the user control over what he or she experiences.
For example, one advertisement for vacation hotel room bookings can incorporate several key locations which can be selected by the user. Since about 77% of all Americans own a smartphone, this kind of advertising can be worth the investment to reach a broader audience.
This is in addition to making sure your website is mobile-friendly. After all, what good is a mobile-based advertisement if your website cannot support smaller screens and touch interactions?
With all of the ways you can promote a business online, why should you invest in rich media advertising for mobile devices?
1. Higher Engagement Rate
What makes rich media so impressive is the amount of flexibility the ads present. Instead of a basic banner image or text link, rich media can be as interactive as you want it to be.
Some more elaborate ads are so interactive that they could be viewed as a functional temporary app of its own. This promotes greater engagement by the user, which has a better chance of connecting him or her to the content.
The more engaged people become with any particular advertisement, the greater the rate of conversion. This has the potential to increase sales and leads beyond many different forms of ad placement.
Ads can offer a bit of entertainment value in order to entice consumers. For example, some ads use animated images accurate mobile phone number list of characters that seem to crawl onto a smartphone’s display to promote movies or games.
2. Vastly Customizable
Rich media programming is commercial factors far more responsive as opposed to other forms of advertising. There is nearly no limit for customization while keeping within the constraints of mobile technology.
Video, animations, sounds and agb directory integrated controls can be developed to deliver a myriad of different capabilities. For instance, you could incorporate an embedded sound of jingling bells for your ad to promote the holidays.
People have been found to be more receptive to ads that deliver options and controls. This was seen in the 2000s when animated banners offered engagement as users could control what happened within that small window.
