With a 98% open rate, bulk SMS is an excellent channel to get your messages opened and read. However, a high-performing SMS campaign isn’t just measured by the open rate – the conversion rate also plays an important role. So how can you create a mobile messaging experience that not only grabs attention but also improves your conversion rate?
How to improve your customers’ conversion rate thanks to SMS
Personalize each text message
Send exclusive offers
Create a sense of urgency
Offer an omnichannel experience
Create and promote exclusivity
1. Personalize each text message
Nearly three-quarters of consumers (72%) expect list of honduras cell phone number businesses to know them and what their interests are. Plus, a personalized ad converts 10 times more than a non-personalized one. So if you’ve mostly been sending mass texts and the same generic message to all of your subscribers, it’s time to try personalization. Here are some examples:
Use your customer’s name. This is a piece of data you should have in your database. Our SMS messaging solutions will allow you to add a personalization token that will make a mass message feel individual.
Engage in two-way conversations via SMS. You can learn more about your customers’ needs and preferences, which you can then use to send personalized recommendations.
Trigger messages based on real-time events. Think about reminders for abandoned carts, birthdays, or important dates for your users.
2. Send exclusive offers
SMS to improve Make your custo ding them how to improve your sms list subscriptions exclusive offers. People are less likely to reveal their phone number compared to their email addresses, so make sure that offers shared via SMS are even better than offers shared via email.
Here are some examples:
Early Access Sales
VIP access to a product launch
Unique discount codes
Special gifts and rewards
3. Create a sense of urgency
When you create a sense of urgency, your deb directory customers are more likely to take action . Here are some ways to do this via SMS:
Set a time limit and send regular reminders, plus tell them what they can miss.
Make sure your call to action (CTA) is clear.
4. Offer an omnichannel experience
Customers often move through multiple channels throughout their journey. For example, they may go from social media to email to website to mobile messaging before making a purchase. And it may not even be in a single journey – many customers may leave without making a purchase, only to return when they receive an email or SMS, or when they see another ad.
