With an average open rate of 98% and knowing that nearly half of consumers (47%) make a purchase after receiving an SMS, text messages have huge potential when it comes to driving sales and engagement. That’s why it’s important to grow and nurture your SMS subscriber list .
Tips on how to improve SMS acceptance while reducing unsubscribes
Offer an incentive
Show value
Set expectations
Create exclusivity
Promote subscription everywhere
Simplify the subscription process
Offer engaging content
Give recipients a chance to respond
Send with the right frequency
Don’t forget the post-purchase experience
Offer an incentive
SMS List Subscriptions Give people a reason to list of nepal cell phone number subscribe to your bulk SMS newsletter . For example, a gift card, an exclusive promo code, or the chance to earn more loyalty points can motivate signups.
Show value
For many consumers, their phone number is much more personal than their email address. They will only give it up if they clearly see the benefits of being an SMS subscriber and trust the brand. Therefore, clearly communicate the value of receiving your SMS messages.
Set expectations
When someone subscribes to your SMS transactional sms: when is sms not just marketing? newsletter , explain what it means to be a subscriber. How often will people hear from you? What kind of content will they receive? What value can they get from it? This can be a great opportunity to launch a welcome SMS series.
Create exclusivity
Offer exclusive benefits to those who have subscribed to your SMS newsletter. For example:
VIP access to sales and product launches.
Discounts only by SMS.
Exclusive content, e.g. behind the scenes, celebrity interviews.
Gifts and tokens of courtesy.
Special treatment at events.
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Promote subscription everywhere
One of the first places you should promote canada email lead your SMS newsletter is at checkout. Once your customer has completed the purchase, they are likely to be excited about it. So, if it is an online purchase, include a checkbox and if it is an in-person purchase, use a QR code that allows them to subscribe to your SMS list.
Here are some other places you should promote opt-in to your SMS:
In your email signature.
Social networks.
Your website.
In live chat and chatbots.
In the product packaging.
Print ads.
In email marketing.
Simplify the subscription process
Make it easy for people to opt in to receive your SMS newsletter . It’s one thing to offer an incentive, but if the sign-up process is long or confusing, people are less likely to complete it.
Your subscription process must:
Collect only the data you need.
Check out SMS subscription examples in our text template library .
Great content is what will not only attract subscribers but also entice them to stick around. Here are some tips for creating engaging content:
Short and snappy copy: Copy is meant to be short, so get straight to the point and focus on how you can consistently deliver value.
Be conversational : Your messages should sound familiar, like text messages between friends.
Personalize : This helps your recipients feel more special, whether by addressing them by name, sending them exclusive promotions, or tailoring content to their preferences.
Discover more tips on how to write SMS messages that drive conversions and reduce churn.
Give recipients a chance to respond
Build relationships with customers when you have conversations, rather than just sending them notifications they can’t respond to. With SMS, you can use a virtual mobile number (VMN) that’s unique to your business and allows people to reply to your texts or message you directly.
