- Analyze your customers’ nds and competitive offers. Think about what exactly will be of interest to the target audience. Analyze your bulk email marketing services competitors’ offers and decide how to differentiate yourself from them.
- Create a clear and attractive USP – the offer should be of interest to the target audience and be profitable.
- State the essence of the offer in the first 5 words so that the recipient can grasp it when looking at the SMS in the notification center – let him see his benefit right away
- Add “Call to action” – Add a clear call to action to your text – call/learn more/sign up.
- Don’t forget about the “urgency effect” – in your mailing list, indicate the timing of the promotion to determine the time frame within which the client will to make a purchase decision.
- Provide a landing for leads.
People don’t like to call. Before buying, you nd to familiarize yourself with the offer, find out the terms of the promotion, study the product. This takes time. Therefore, in addition to the phone number, you must include a link to the website page where a person can calmly study the information they nd.
Keep in mind that we live in a digital world where people are usd to getting information, comparing and buying online, give them this opportunity.
What is SMS mailing messaging in Viber
Today, the messenger is one of the most popular messengers, use by more than 1.1 billion[1] people of different age categories. Financial status and status in 200 countries around the world. In Russia, at least 60% of Internet users visit it monthly. That is, over 80 million people, and their number is constantly growing. SMS mailing Viber was the first to offer a commercial notification service.
Viber mass messaging is a mechanism that allows you to send messages to a whole group of subscribers from your customer base. Moreover, notifications can be personalizd by adding a variable of the recipient’s name.
This communication format has become an excellent solution for businesses whose goal is constant interaction with clients and partners from 5 ways to use sms to improve conversion their own database. Viber newsletters are widely use in online trading, online ducation, banking and payment services, the service sector, the hotel and restaurant business and other HoReCa segments[2].
What types of mailings can be set up?
Viber allows you to send service and advertising messages.
- Service notifications in Viber are moderate. These are messages that are sent as a response to the actions of a client entere into the database. This includes confirmations and notifications about the status of an order or delivery, about changes in the course of service provision, etc.
- Advertising – do not require moderation and are use when sending messages about promotions, discounts, sales, etc. SMS mailing This is bright interactive content that attracts the attention of the audience.
The promotional text can be supplementd consumer data with beautiful images, gif animation, emoji, call-to-action buttons and UTM tags[3]. The advantages of this type of mailing, in addition to an attractive design, include displaying the company name and logo. Which increases brand recognition.
