by Editorial Staff with No comments Content MarketingDigital Marketing
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Acast , a company specializing in technology and monetization for the podcast industry, has reached a strategic agreement with Azerion , a digital advertising and entertainment media platform that operates in Europe, “to strengthen its presence within the Spanish market,” as reported in a press release sent to the media today, Tuesday, January 30, 2024.
Under the partnership, Azerion will work exclusively with Spanish agencies and brands “to help them plan and execute their audio ad campaigns on podcasts in the Acast network. Azerion will manage both direct and programmatic advertising sales at the local level.”
This agreement will allow
Acast to “continue to strengthen its position in Spain, where it began operating in April 2022 and has seen significant growth since then.” During this period, Acast has added to its Global Network of Creators outstanding Spanish programs such as El Podcast de Cristina Mitre, Mi Latido de Más by Anne Igartiburu, KENSO or the renowned scientific discussion Coffee Break: Señal y Ruido .
He also points out that “local and international advertisers such as Sony Pictures specific database by industry Entertainment, Chanel, Apple, Enterprise Rent a Car, Amazon and Tourism Ireland have trusted the quality of these and other podcasts in the Acast network to deliver their messages to the right audiences for their objectives.”
“Demand for podcast advertising
A from brands and agencies is growing, which is why Acast has chosen to partner helps your business optimize your website with Azerion as an exclusive local partner, while continuing to sell international campaigns directly,” the statement added.
Under this strategic agreement, “Acast brings its experience in podcast hosting and monetization, while Azerion contributes its strong sales force and local market knowledge. The sum of these capabilities will maximize the reach and revenue of Acast’s podcast inventory.”
“In Spain alone, podcasts hosted by Acast are currently receiving six million sg number listeners per month, and this uptake we are seeing in local podcast listening has generated growing demand from advertisers.
