The first articles on BaN have been written. I have already reported on topics such as types of companies and what you need to consider when starting a company. Now I want to move away from theoretical topics.
Today, in this article, I would like to go into more detail about how you can actually find the right keywords for your texts and how you can use them to your advantage. Keywords are extremely important for search engine optimization, otherwise your site will not be ranked as well as it could.
In order to be able to carry out search engine optimization
it is very important to know the visitors. What is a visitor looking for to come to my website is the crucial question. In addition, search engine optimization is always an ongoing process. Anyone who stops analyzing their websites will not be able to develop further.
To find the most searched terms or variations of the terms, Google offers a Keyword Planner , which has now been integrated into Google AdWords and is therefore no longer free. However, anyone who advertises via Google can make good use of it.
With the help of this tool, you can find out the number of hits per month, the price you would receive for clicks on this keyword and how popular the word or group of words is. All things that should definitely be taken into account when optimizing for search engines or finding the right keywords.
However, there is already an alternative. Neil Patel has offered a tool called Ubersuggest on his blog . You can enter a keyword and it will suggest similar ones.
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Planning based on keywords – search engine optimization
As an example, I would like to use the keyword search engine optimization. If you enter this into the Keyword Planner, you will receive suggestions for other terms. According to Google, search engine optimization is searched for around 15,000 times a month. The current price for AdWords per click is around €9.00. However, the competition is also very high. This means that many other websites are trying to score points with this term.
Now you need to look for similar keywords that are less competitive but still generate enough searches per month. You also shouldn’t forget accurate mobile phone number list that your own website has to rank relatively highly for the right keywords, otherwise it’s useless. The first three links on the results pages always get the most clicks. But if you only make it to page two or three, the whole effort isn’t worth it because it will hardly bring in any visitors.
Regardless of the fact that search engine optimization is a very competitive
topic anyway, the Google tool now suggests other terms. This includes seo news, which only has around 500 hits per month. However, the competition is only “medium” rather than high. It would of course be cheaper to search for keyword Virdeeler fir Uriff an engem Call Center opzehuelen groups that are ranked low. But as a rule, the search queries here are very low and bring only a few potential customers.
Search engine optimization software would be an ao lists example of this, which is classified as low competition. However, only about 50 people search for this keyword per month. So you have to look for several such variations and write articles for them. Because if we assume that we get around 25 visitors per month with a good ranking, this obviously doesn’t increase our traffic that much.
