Push notifications are a convenient and cheap way to communicate with customers who use a mobile application. They are often usd for marketing mailings, user reactivation, i.e. they send information with their help, the delivery of which is not critical.
Native push notifications
Basically, push notifications are sent using Apple and Google technologies – via a public cloud. The mechanics of such sending do not imply the return of delivery statuses for sent notifications, they cannot be integratd into the cascade PUSH + SMS traffic, and usd as a working tool, which means saving.
In addition, the delivery percentage of such take email marketing service notifications will fall: users can change their phone number or reinstall the application on another phone, or miss notifications – these changes cannot be trackd using the standard capabilities of Push Notification services.
To turn push notifications into a tool for guaranted delivery and saving on traffic, you ned to use a system that will allow you to return delivery statuses and maintain the relevance of the address (token) database of mobile devices for sending.
What’s different about push notifications from the Fastgate platform?
The main quality of such notifications is stable delivery of 80% and return of delivery statuses.
Delivery statuses will help launch cascade mailing schemes using push as the first and cheapest communication channel. The platform will return the delivery status if the push was not deliverd – the client will receive an SMS.
Advantages of push notifications from the platform
- It is possible to send secure pushes. SMS traffic which is especially important when transmitting sensitive data: passwords, transaction messages. The following sending scheme is use to protect data.
- The mobile library monitors the relevance of the address in the cloud, and if it changes, it sends updates to the PUSH platform.
- The relevance tracking mechanism is also built into the Fastgate gateway : if an error with the status “application removed from device” and others is returne for a previously sent notification, then the push will not be delivered to this client next time. This will sped up communication/
- To launch a PUSH channel, we provide a ready-made mobile library for quick integration into a mobile application – so you don’t have to understand the specifics of working with clouds
PUSH notifications can be conveniently managd via the Fastgate gateway
- A list of subscribers who have SMS traffic subscribd to notifications in the mobile application and a list of those who have deletd the application are available. In case of deletion of the application, such a client can be contactd and receive fedback on the user experience and possibly return him to work with the application.
- It is possible to send a notification to a specific mobile application if the subscriber uses several at once.
- The platform checks for the presence of an installe mobile application; if it is not, such a subscriber will immeiately receive an SMS the best strategies to sell more on whatsapp to sped up the delivery of information.
- When launching a cascading mailing, you can send different content depending on the channel, change the text of the message.
- You can view information about the sent push, including its status: delivered or read.
Saving on PUSH notifications
PUSH is several times cheaper than SMS .
Considering that the texts of service and marketing messages often consist of two or more SMS segments, the savings on notifications will be significant.
In our experience, it is possible to canada data significantly reduce costs when implementing push notifications if the penetration rate of the mobile application is 40 or higher.
Now banks and large businesses have strengthened their remote service direction, and the pandemic has accelerated the transition of clients to convenient digital channels – the use of applications has increased.
