by itorial Staff with No comments Data AnalyticsDigital Marketing
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E-commerce continues to establish itself as one of the main methods of consumption today. In fact, Statista estimates that around 68% of Spanish consumers purchas through this sales channel last year and it is estimat that this figure will increase for 2023. An activity to be taken into account for 2024, “given that we will enter a cookieless environment, significantly impacting both online users and websites and, in particular, e-commerce.”
In this regard
Regal, a full digital company with global reach, “highlights the importance of an e-commerce website having all the legal services in order and the changes at the level that the new panorama entails,” as report in a press release sent to the mia on Thursday, November 23, 2023.
Because the cookieless era “will be a trend next year as. Google will permanently specific database by industry restrict third-party cookies from Chrome. The most widely us browser globally, joining others such as Safari or Firefox, which were the first to reject them.” And this new environment arises as a consequence “of the constant and growing concern for privacy and security, favouring a safer and more transparent online space for users. Who will be the main beneficiaries. However, it also represents a context with new challenges and obstacles for brands, companies and websites.”
According to Re2gal
“the significant change will be seen in the tracking of users’ activities on the. Internet, and many digital analytics tools us by e-commerce sites use these third-party cookies to identify users, thus allowing them to be segment and their preferences. To how to find the right keywords be known for future marketing campaigns.” He adds that “although this new law represents a great challenge for brands, companies and websites. It is also a great opportunity to optimize customer acquisition strategies.”
Investment in web analytics tools
According to the press release, “those companies that know their audience best will be the ones that will continue their business successfully, and third-party cookies are disappearing, but not first-party cookies.” It defines that these cookies. A also adb directory known as first-party data , are data that the company collects first-hand and that do not come from third parties. A but from actions from its own sources such as campaigns, social networks, forms, etc.
