By itorial Staff with No comments Digital MarketingSocial networks
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TikTok announc today, Wnesday, October 11, 2023, the launch of Search Ads Toggle , a new TikTok Ads Manager feature that allows brands to display ads in TikTok search results . And it does so because this feature “leverages advertisers’ existing In-Fe Ad creativity and is display with relevant user queries alongside organic search results.”
With Search Ads Toggle, advertisers “can expand the reach of their campaigns to access high-intent purchasers looking for relevant information about their brand, thereby driving incremental engagement and potential revenue,” the short-video platform said in a press release sent to the mia.
As the press release continues, GHD, an innovative hair care company and pioneer in TikTok, has participat, together with Labelium Play, in the launch of the Search Ads Toggle pilot in Spain.
“Search Toggle Ads offers us an
A innovative segmentation formula that drives discovery through searches, better understanding the nes and points of connection that the product has with our customers and potential audiences. And all of this is optimiz within the same TikTok campaign.”
Aurora Barbero Navarro, Head of Performance at GHD Spain
Social mia and TikTok, new search engines
This is a logical move considering that young TikTok users have long been using the recent mobile phone number lead platform to a greater extent to search for content than search engines. In fact, this was the conclusion that Hootsuite point out at the end of 2022.
As the short-video platform itself now reports
“TikTok’s rise as a search destination represents a huge opportunity for what is the customer acquisition time? brands looking to reach and connect with new customers.” According to a study by , 58% of TikTok users discover new brands and products through the platform, which is 50% more than users of other platforms.
How Search Ads Toggle Works
The press release explains that when Search Ad Toggle is turn on, ads are aero leads automatically creat using existing creative content and display for users’ relevant queries alongside organic search results.
