Cap how often people can see your ads google itself recommends doing this: setting a “frequency cap” to limit how often the same person is expos to the same advertisement. After all. If they’ve seen it three times and ignor it. They won’t (probably) buy just because you show it to them a fourth time. You can cap ad groups or entire campaigns. Not just individual ads. And you can set a maximum limit per day. Week or month. 4: consider making an extra offer if possible. Offer an extra incentive for the people you are remarketing to: a 10% discount code.
You always want to include some type
It could be enough to tip the scales on Europe Email List their decision whether to buy. As marisa fiore of higher logic explains: “when remarketing. You always want to include some type of offer. Remember that the people you’re targeting this time are people who have already engag with your content and have decid not to move forward maybe the content wasn’t relevant to them. Or maybe they just ne to see it a couple more times (with a new offer includ ) to take the bait.” this can be an especially effective tactic for customers who have add items to their cart and then left your website without purchasing.
For a remarketing campaign